The New PR Playbook: 3 Proven Steps to Create a Gentler, Honest & Effective Press

1 year ago 352


A press release format is a brief, factual summary of your company's recent news or product launch. It's intended to be distributed by journalists and other media outlets to inform readers about the story behind it, as well as its status and impact. The goal of this article is to help you create a better PR strategy for your business so that you don't have to worry about writing or distributing your own sample press release template!

The foundation of a great press release is the story.

The foundation of a great press release format is the story.

A good story will resonate with your audience and captivate them, but it’s not just about being interesting or funny. It needs to be based on something that matters—a problem or challenge you’re passionate about solving, an issue or event that has impacted your organization in a positive way and warrants sharing with the world.

How do you find these stories? You start by asking yourself: what makes me passionate about this topic? How can I take my passion for this issue and apply it to my company’s mission? What would make me want to tell other people about what we do here at [company]?

Make the headlines and first paragraphs count.

The headlines and first paragraphs of your press release template are arguably the most important elements of your communication effort. They can make or break a story, and they’re often what people remember when they think back on your release. So it’s worth spending some time thinking about how to ensure that these pieces capture attention and convey your message effectively.

Here are four things you should keep in mind:

  • Make sure headlines are clear and easy to understand—especially if you have multiple releases coming out at once (which many organizations do). You want them to be enticing enough so that reporters will read them from top-to-bottom without having any confusion about what exactly it is that you're saying; but don't overdo it! It won't work if readers aren't able to figure out what's going on fast enough before moving onto other stories or else getting impatient waiting around for their next chance at reading something relevant."

Get the delivery right.

The first thing to do is make sure that your message is communicated in the right format. This means making sure it's delivered to the right people and at the right time. It also requires that you choose a method of delivery that will be most effective for your audience and their needs. Making sure these things are done will result in a more effective PR campaign, which ultimately means better results for everyone involved!

With some thoughtful planning, writing your own press release becomes an enjoyable part of your marketing mix, rather than something that you dread.

With some thoughtful planning and preparation, writing your own news release example becomes an enjoyable part of your marketing mix, rather than something that you dread. The key is to remember that it's not just about the words or the tone—it's also about the way you present yourself.

For example:

  • Don't be afraid to try new things. If there's an opportunity for a photo shoot with your product (or even if there isn't), think about how having an image could enhance what you're saying in terms of adding personality and context to your message.

  • Ask for help when needed! Don't hesitate to ask other people within your organization if they've done something similar before; they may have advice on how best approach this task from their perspective as well as other ways of improving upon what comes out after editing through multiple drafts together once again until finally arriving at something perfect enough for publication online at least one time between now and next month when I'll make sure everyone knows exactly why I did so much work into making sure everything went smoothly...


As you can see, the PR playbook is more than simply a set of rules. It’s about creating a process for getting your message out there in the best possible way, and it requires patience, creativity and some flexibility on your part if you want to succeed. But if you follow these tips from us here at PRZen, we promise that by following our lead when writing your next media release example(or three!) you will make sure that every time someone reads about your company or product they get an honest account of what makes it great—and how anyone can use it to do their work better!

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